The Background
A established business in Kerala had a website that looked modern but performed poorly. They were receiving steady traffic, but their bounce rate was over 80%. This called for a deep Conversion Optimization and technical SEO overhaul.
The Solution
We performed a deep-dive technical and UX audit to identify friction points and implemented a "Core Vitals + Conversion" roadmap, following Google Web Vitals standards.
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Technical Speed Engineering
Optimized image delivery, implemented lazy loading, and cleaned up bloated code, reducing the page load time from 6.8 seconds to 1.2 seconds.
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UI/UX Friction Removal
Simplified the navigation structure and redesigned the contact forms to be more intuitive, reducing user cognitive load and increasing submission rates.
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Mobile First Optimization
Ensured 100% responsiveness and touch-friendly interface, as over 75% of their target audience in Malappuram browsed via mobile devices.