Project Overview
A fast-growing tech startup needed to scale their lead generation quickly while keeping acquisition costs under control. Their existing self-managed campaigns were suffering from broad matching issues and high bounce rates, leading to a waste of ad budget. They reached out for expert Performance Marketing intervention.
The Solution
We completely restructured their Google Ads account, shifting from loose targeting to a high-intent, funnel-based architecture.
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Hyper-Targeted Keyword Selection
Replaced broad generic keywords with high-intent long-tail phrases and implemented a robust negative keyword list to eliminate irrelevant traffic.
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Landing Page Optimization
Designed dedicated, fast-loading landing pages with clear CTAs and trust signals, significantly improving the Quality Score and conversion rates.
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A/B Testing & Bid Mastery
Ran continuous A/B tests on ad copy and implemented automated bidding strategies to maximize conversions within the target CPA range.